Webinar | Events and Festivals – Essential to the Economic Reboot
28 July@12:00 pm - 1:00 pm$30
With borders closed to international visitors, but mostly open to Australians travelling for leisure, festivals and events are an essential ingredient for an economic boost. Whether your council is looking to reboot the local economy, brand a region, target a demographic or highlight local assets, you can develop a headline grabbing program or partner with a leading festival to make a positive impact.
Festivals and Cultural Events were quoted as the reason 57% of Australians visited a town for the first time, a statistic that stands to increase. So how can you Reboot Right and maximise local opportunity when these important social gatherings are again allowed to operate? Learn the value of a Festival to the Visitor Economy with the Australian Festivals Association, and how councils can collaborate with stakeholders to become part of a $2.7bn industry.
Francesca Valmorbida | Consultant, Local Government Arts & Culture, Economic Development.
Francesca has 25 years of comprehensive experience across governments, and the private and not-for-profit sectors.
She has designed and delivered cultural programs, arts strategies and business plans to achieve positive economic, cultural and social outcomes, as well as a sense of brand and place.
Julia Robinson | General Manager, Australian Festival Association (AFA)
Julia Robinson is general manager for the Australian Festival Association (AFA). Julia has worked at some of Australia’s most loved arts and music festivals for nearly 20 years. She also spent four years running a 1,500-person music venue in Sydney during the implementation of the city’s now infamous lockout laws. Now as GM of the AFA, Julia advocates for the shared interests of the industry on behalf of its members.
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