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Webinar: Discovering business community insights: how to discover robust insights from your local business community
24 February@11:00 am - 11:45 amFree
One thing that Covid has taught Economic Development Practitioners is that you need to know the best way to gather intel about what is happening in your business community, that does not cost the earth, but can provide you with the insights needed to make at times fast but effective decisions.
This webinar provides you with an understanding of how to collect, analyse and visualise data for your organisation. It provides a greater understanding of storytelling, sampling and survey data and what types of research methodologies can be applied (demographic, quantitative, qualitative) and explores a case study of The Hills Shire Council’s Business Performance Sentiment Index.
This is the second webinar delivered by the NSW State Practitioner Network of EDA.
Geoff Brailey | McCrindle
Geoff Brailey is a social researcher, strategic advisor and Lead Solution Designer at the internationally recognised McCrindle. As an experienced researcher, Geoff understands how evidence-based insights can inform strategy and help organisations to thrive amidst change.
From his experience in solving business problems using research, Geoff has assisted organisations to identify new target markets and improve engagement levels with staff, donors and customers. As Lead Solution Designer at McCrindle, Geoff regularly develops strategic recommendations that guide CEOs, business leaders, managers and teachers to communicate the trends and shape the culture.
Geoff brings positivity, curiosity and strategic insights from the latest trends impacting Australia and provides practical ways to respond to the trends at an organisational and individual level.
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