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Enhancing the Capability of Businesses to Respond to the Impacts of COVID-19

14 April@12:00 pm - 1:00 pm


Time shown is AEST.

A case study – How the City of Melbourne is supporting businesses to survive and thrive.

The webinar will present three City of Melbourne business support initiatives and will include a discussion on the impact of the programs and the learnings captured.

This session will showcase:

The Business Concierge Service

In 2019, the Business Concierge Service was established to make it easier to open and grow small businesses in the municipality of Melbourne. In response to Covid-19, this service was enhanced by a dedicated phone line which provided support and information to over 14,500 small businesses.

This service also offered the Extended Outdoor Dining Project which became the main entry and exit point for businesses applying for permits and grants to undertake outdoor dining.

Business Grants

Over $5.5m of direct funding was provided to over 1200 businesses via Quick Response Business Grants, enabling small and medium-sized businesses to transform their business models through capital works, e-commerce training and development activities.

An additional $1.6m was invested in CBD businesses through Small Business Transformation Grants.

A further $10m in Small Business Reactivation Grants was delivered as part of the $100m Melbourne City Recovery Fund, in partnership with the Victorian Government to support businesses in the journey to safe reopening and help cover the cost of outdoor dining.

Business support services

Through the Department of Jobs, Precincts and Regions (DJPR) CBD Business Support Fund, the City of Melbourne was able to provide businesses with professional business consulting services, mentoring and skills-building programs in order to build long-term resilience and capability.


Cady Ferguson | City of Melbourne

Cady is the Prosperous Partnerships and Performance Manager at the City of Melbourne. With seven years’ experience in the City Economy and Activation Division, Cady has managed multiple teams in the division including Finance, City Marketing, Tourism and the Economic Development business grants team. Cady has an MBA from the Australian Graduate School of Management, bachelor degrees in Arts and Commerce, certifications in project management (PRINCE2 practitioner, Agile PM foundation) and continuous improvement (Lean Six Sigma Green Belt, Certificate IV in Competitive Systems and Practices).


Members: Free
Non-Members: $30

Members, please log in to receive your discounted registration.

Terms and Conditions

By registering for this webinar, you agree to our terms and conditions.


14 April
12:00 pm - 1:00 pm


Economic Development Australia


0467 217 997


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